Our Team
Shannon Kapp
Shannon Kapp is a global humanitarian, crisis response specialist, and mental health advocate with over 30 years of experience serving the world’s most vulnerable populations. As the founder of If You Don’t Quit You Win, Shannon has dedicated his life to responding to crises—both global and local—through immediate, practical solutions that inspire hope and save lives. His work spans war zones, disaster-stricken communities, and the urgent mental health needs of young people.
In American schools, Shannon has become a leading voice on resilience, mental health, emotional well-being, and suicide prevention. He has spoken directly to over 3 million students, parents, and educators, equipping communities with the tools to navigate life’s challenges and prioritize mental health. His ability to connect with people in moments of crisis—whether through a compassionate conversation or a strategic initiative—has made him a trusted advocate for change.
Currently, Shannon is spearheading the development of the 100 Reasons to Stay Alive Initiative, a groundbreaking project aimed at combating teen suicide by delivering tangible, life-saving resources to every high school student in America. Drawing on decades of crisis response experience, Shannon is committed to creating a nationwide movement that inspires hope, reduces stigma, and saves lives.
To date, Shannon and his team have delivered over 7.5 million meals to families trapped in war zones and rescued children from human trafficking, always finding ways to meet the immediate and practical needs of the most vulnerable. His ability to mobilize and lead in unpredictable and often dangerous situations sets him apart as a leader who doesn’t just talk about change—he makes it happen.
Shannon’s leadership, rooted in his no-nonsense approach and deep empathy, inspires action and builds trust. His unwavering belief in the value of every life fuels his mission: to serve the most hurting and vulnerable, empowering them to hold on and thrive.
Shannon B. Kapp
Founder, If You Don’t Quit You Win | Crisis Response Specialist | Mental Health Advocate | Humanitarian Leader
Erin Kapp
Erin Kapp is an exceptional leader, mentor, and mental health advocate who has consistently excelled across industries. As the President of Principled Life, Erin leads a highly successful sales business, where her high-achieving leadership and commitment to excellence shine. Whether in wellness, business, or mentoring, Erin’s impact is undeniable.
Her background includes being a top producer for one of the nation’s largest health companies, a model, and a television host—proving that no matter what she does, Erin excels. Her journey with ADHD, PTSD, depression, and anxiety has shaped her passion for mental health advocacy, and she uses her experience to help others build resilience and thrive in life.
In addition to her work in wellness, Erin plays a critical role at If You Don’t Quit You Win, where she oversees logistics and volunteer support for global crisis response efforts. From coordinating operations to providing hands-on support, Erin ensures that humanitarian missions run smoothly, whether in war zones, natural disaster areas, or trafficking rescues. Her leadership, both behind the scenes and in the field, keeps teams effective and volunteers empowered.
Erin is also a dedicated mother, navigating the challenges of parenting a teenager with mental health needs, which fuels her compassion for parents facing similar struggles. She is committed to building community and offering support to those who need to know they are not alone in their battles.
“This is endurance training. And resilience is your superpower.”
Erin Kapp
President, Principled Life | Mental Health Advocate & Wellness Specialist | Logistics & Volunteer Support Lead, If You Don’t Quit You Win
Jordan Dotson
Jordan is a gifted storyteller that draws from real life experiences to communicate hope. Jordan has served in leadership capacities for over 15 years having the privilege of speaking to 10’s of thousands of individuals. He has spent time encouraging business owners in cooperate America, Church and Para Church organizations, Schools, and Communities across America. He takes joy in helping people find their next right steps, holding to his core value that “every person has a story and every story has a purpose”.
Jordan was a United States Marine, and Graduated with a degree in Church Ministries from South Western Assemblies of God University.
He is a proud husband, and father to two adventurous boys. He considers this to be his greatest life achievement.
Jordan has done all of this while grappling with Mental Illness. He has a passion to help others learn to overcome mental health struggles to experience a fullness in their lives.
“every person has a story and every story has a purpose”
Jordan Dotson
Mental Health Advocate, Champion, & Motivator